YOUTH READING PROGRAM - OREGON DUCKS.

Overview: Created Read with the Ducks, an incentive-based reading program for K-6 students in the greater Eugene area. Students earned two free tickets to Oregon Men’s Basketball games for reaching their reading goals.

Goals: The program generated over $67,000 in revenue from sponsors including Nike and Kendall Toyota and positively impacted hundreds of students from 11 elementary schools. Read with the Ducks also positioned Oregon Athletics as a leader in children’s literacy and community impact.