SOCIAL MEDIA & COMMUNITY MANAGEMENT - FIFA WORLD CUP QATAR 2022

Scope: Contracted by FIFA as the only US-based freelancer to publish content and community manage for FIFA World Cup Qatar 2022.

Summary: Published hundreds of content across all official @FIFAWorldCup channels (Instagram, Twitter, TikTok, Facebook & YouTube), generating 106M+ views and 38M+ impressions to over 150M+ combined followers. Live tweeted 3 group stage matches (Argentina-Mexico, Spain-Germany and Portugal-Uruguay), totaling 48.6M impressions and 1.7M engagements for an average engagement rate of 3.51%.

Full portfolio of content created throughout Qatar 2022 available here.