FOOTBALL/SOCCER SOCIAL CAMPAIGN - BLUE WIRE

Overview: Created an integrated content marketing campaign around a tentpole sports moment — UEFA Champions League Final — to showcase the depth of Blue Wire’s soccer vertical.

Goals: Promote Blue Wire’s full offering of soccer content using social platforms. Create brand awareness for Blue Wire and connect well-known shows to the brand’s network. Content included a video compilation featuring all creators in the vertical, spotlight series on shows, and original content by London is Blue for Chelsea FC Men and Women’s squads.