SOCIAL MEDIA STRATEGY - SAN DIEGO WAVE FC

Scope: Contracted to strategize and execute monumental announcements for Wave FC’s inaugural season in the NWSL, including announcing Alex Morgan to the roster, revealing the club’s crest, and the 2022 NWSL Expansion & College Drafts. Scope of work included strategizing content, providing creative direction, writing social copy, and building community.

Summary: Create conversation and sustain excitement throughout the week and grow Wave FC’s followers, engagement, and overall social presence in the football ecosystem.